Topic 1: Fundamentals of Online Advertising
Lesson 1: What is PPC and How Does Online Advertising Work?
Lesson 2: Overview of Google, Facebook, and Instagram Ads
Topic 2: Creating Your First Google Ads Campaign
Lesson 1: Setting Up Google Ads Account & Campaign Structure
Lesson 2: Keyword Research and Ad Copywriting
Create a Google Search Ad Mockup
Topic 3: Launching Effective Facebook & Instagram Ads
Lesson 1: Navigating Facebook Ads Manager
Lesson 2: Designing Eye-Catching Ads for Social Media
Design a Facebook & Instagram Ad Campaign
Topic 4: Optimizing and Managing Your Ads
Lesson 1: Tracking Conversions and Setting Budgets
Lesson 2: A/B Testing and Campaign Optimization
Optimize an Existing Campaign
Topic 5: Analyzing and Reporting Ad Performance
Lesson 1: Key Metrics to Monitor
Lesson 2: Creating Reports and Scaling Successful Campaigns
Prepare an Ad Performance Report